Infiniti QX30 Introduction
THE CHALLENGE
Infiniti’s new entry-level compact SUV had stiff competition with other brands like Mazda, Nissan and Lexus. Shortly after the QX30’s launch, vehicles were piling up on dealer’s lots and Infiniti needed help moving those vehicles.
THE SOLUTION
To introduce the QX30 to current Infiniti customers as well as competitor’s customers and make it stand out by showcasing its progressive styling, innovative luxury features and performance.
MY ROLE
Brainstorming with a Copywriter, art direction, design and presenting to client
SOFTWARE USED
Adobe InDesign, Adobe Photoshop
Infiniti Winter Event
THE CHALLENGE
To clear dealer’s lots of 2017 inventory.
THE SOLUTION
A beautiful holiday/winter-themed mailer with enticing offers.
MY ROLE
Brainstorming with a Copywriter, art direction, design and presenting to client
SOFTWARE USED
Adobe InDesign, Adobe Photoshop
Infiniti QX70 Booklet
THE CHALLENGE
To increase QX70 sales.
THE SOLUTION
A unique upscale booklet that showcases how the QX70 stands out from the crowd with its sporty styling and luxurious features.
MY ROLE
Brainstorming with a Copywriter, art direction, design and presenting to client
SOFTWARE USED
Adobe InDesign, Adobe Photoshop