Visual Ideas. Strategic Impact.
Senior Art Director & Brand Strategist | Building High-Performance Design Systems that Scale
I specialize in the intersection of high-level brand storytelling and modern digital execution. With 20+ years of experience leading creative for global brands like Toyota and AT&T, I bring a seasoned perspective to today’s fast-moving design landscape.
My approach is platform-agnostic and results-driven. Whether I’m architecting a multi-channel campaign that drives $3M in annual revenue or building responsive brand systems in Figma, Webflow and Wordpress, I focus on creating visual solutions that are as functional as they are beautiful.
I bridge the gap between "the big idea" and technical deployment — ensuring that every pixel serves a strategic business goal.
Tools: Adobe Creative Cloud • AI-Enhanced Workflow • Brand Strategy • Figma • Webflow • WordPress • UI/UX
Expertise Built at the Intersection of Brand and ROI
20+ Years
Expert creative leadership across three decades of shifting brand landscapes.
$3M+ Win
Led the creative strategy and design for a winning national Toyota pitch.
Fortune 500 Pedigree
Driving visual identity for global powerhouses like AT&T, Infiniti, Toyota and Honeywell.
Creative Leadership & Measured Impact
A collection of high-stakes campaigns and brand systems built for scale and revenue.
Toyota: $3M+ Competitive Win
Architecting a data-led design system that drove a 30% increase in service revenue.
Infiniti: Luxury Brand Systems
Elevating print touchpoints through sophisticated, high-end visual storytelling.
AT&T: Omnichannel Loyalty
Managing complex brand standards to drive engagement for a Fortune 10 audience.
Pivoting a legacy brand from "death" to "life" through a modern, positive visual identity and omnichannel campaigns.
Gift of Hope: Brand Transformation
Packard Beer: Full-Scale Brand World
Managing complex brand standards to drive engagement for a Fortune 10 audience.
SVN SVN Studio: The Entrepreneurial Venture
Utilizing business ownership and technical Webflow/WordPress expertise to fuel automotive and boutique brands.
Creative Lab
Continuous Creation: Experiments in Sound, Light, and Line
Brand & Pulse: SLYVER
A masterclass in self-branding, social marketing, and motion design for the house music scene.
The Director’s Lens
Refining my eye for lighting, mood, and visual storytelling through digital photography.
Vector Geometry & Craft
Maintaining technical mastery through intricate vector studies and digital illustration.