Visual Ideas. Strategic Impact.

Senior Art Director & Brand Strategist | Building High-Performance Design Systems that Scale

I specialize in the intersection of high-level brand storytelling and modern digital execution. With 20+ years of experience leading creative for global brands like Toyota and AT&T, I bring a seasoned perspective to today’s fast-moving design landscape.

My approach is platform-agnostic and results-driven. Whether I’m architecting a multi-channel campaign that drives $3M in annual revenue or building responsive brand systems in Webflow, Figma and Wordpress, I focus on creating visual solutions that are as functional as they are beautiful.

I bridge the gap between "the big idea" and technical deployment—ensuring that every pixel serves a strategic business goal.

Tools: Figma • Webflow • Adobe Creative Cloud • AI-Enhanced Workflow • Brand Strategy • UI/UX

Expertise Built at the Intersection of Brand and ROI

20+ Years

Expert creative leadership across three decades of shifting brand landscapes.

$3M+ Win

Led the creative strategy and design for a winning national Toyota pitch.

Fortune 500 Pedigree

Driving visual identity for global powerhouses like AT&T, Infiniti, Toyota and Honeywell.

Creative Leadership & Measured Impact

A collection of high-stakes campaigns and brand systems built for scale and revenue.

Toyota: $3M+ Competitive Win

Architecting a data-led design system that drove a 30% increase in service revenue.

View Strategy & Results

Infiniti: Luxury Brand Systems

Elevating print touchpoints through sophisticated, high-end visual storytelling.

View Visual Story

AT&T: Omnichannel Loyalty

Managing complex brand standards to drive engagement for a Fortune 10 audience.

View Global Strategy

Gift of Hope: Brand Transformation

Pivoting a legacy brand from "death" to "life" through a modern, positive visual identity and omnichannel campaigns.

View Brand Evolution

Packard Beer: Full-Scale Brand World