As the sole creative designer at Gift of Hope, I have successfully given the brand an updated, more positive image that focuses on life and happiness. The rebranding includes a new Brand Guide, ad campaigns, collateral, social media and more.
Gift of Hope Brand Guide
THE CHALLENGE
To update and establish Gift of Hope brand standards.
THE SOLUTION
A new Brand Guide that includes brand foundation, tone of voice, logo guidelines, fonts, color pallette and more (a selection of the pages are shown above).
THE RESULTS
A much more positive, open and airy feel through positive messaging and photos that focuses on life, not death, and also through the use of white space, a friendly font, and a brighter color palette. The use of all caps, overly bold fonts and condensed fonts was also eliminated to give a more friendly, open and positive appearance.
MY ROLE
Brainstorming with the VP of Marketing & Communications, creative direction and design
SOFTWARE USED
Adobe InDesign
Live Nation Ad Campaign
THE CHALLENGE
To target concert-goers on Live Nation’s website.
THE SOLUTION
A series of digital ads with a play on words to resonate with the target audience – concert-goers.
MY ROLE
Creative direction, copywriting and design
SOFTWARE USED
Adobe Photoshop
Online Ad Campaign
THE CHALLENGE
To gain more organ and tissue donors through online advertising.
THE SOLUTION
A series of digital ads showcasing people living their dream because they received an organ donation.
MY ROLE
Creative direction, copywriting and design
SOFTWARE USED
Adobe InDesign
Rolling Adz Campaign
THE CHALLENGE
To gain more organ and tissue donors with visibility in their neighborhoods and all over Chicagoland.
THE SOLUTION
Rolling Adz are billboard trucks that drive around, and as they drive around, they gather cell phone data and send text messages to people that were near the truck. The text messages encourage them to sign up to be organ and tissue donors. There is also a QR code on the back of the trucks for people to scan with their cell phone. The QR code takes them to the Gift of Hope registration page.
MY ROLE
Creative direction, copywriting and design
SOFTWARE USED
Adobe Illustrator
UIC TV Commercial
THE CHALLENGE
To reach a younger audience and increase donor registration.
THE SOLUTION
A sponsorship with UIC which includes a TV commercial airing during UIC Flames games on ESPN as well as in the stadium.
MY ROLE
Creative direction, copywriting and voice over selection
IHSA TV Commercial
THE CHALLENGE
To reach a younger audience via the IHSA (Illinois High School Association) and increase donor registration.
THE SOLUTION
A series of online ads, print ads, stadium signage and TV commercials targeting teens.
MY ROLE
Creative direction, copywriting, voice over recording, voice over editing and enhancing
SOFTWARE USED
Adobe Premier Pro, Logic Pro